First of its Kind in the Middle East – February 2021

UK : Luxury Training : Luxury Retail Training Programme

The British Butler Institute had the pleasure of meeting and training BROWZ Luxury Salon in Dubai. The first course of its kind in the region. The course title was Front of House Professional in a Luxury Salon Environment.

Taking service standards to a completely different level this innovative course brought together the common elements that the Institution and BROWZ Dubai share to enhance the client experience.

The Institute’s ethos is to deliver services that match and surpass the requirements of its clients and students worldwide which has resulted in a team effort working closely with our clients to achieve outstanding results achieving best in the world status awarded to them by industry-standard bodies.

BROWZ raises the luxury beauty game, bringing innovation and personalisation to Semi-Permanent Makeup, Brow Shaping, Lashes, Signature anti-aging facials, and advanced skincare treatments founded by internationally recognized creative artist, Michele Barclay.

As the philosophy is to offer the best treatments, create a friendly environment and deliver outstanding service by nurturing an elite team of superstars the results of this training course were phenomenal and we believe that is just the beginning.

Among many interesting topics taught, we effectively built a range of simple yet effective vocabulary, we explored multicultural etiquette considerations, anticipation, and client profiling methods, advanced meet and greet practices and much more.