The key to one’s ongoing success in the private jet market, is being renowned for your ability to anticipate and cater to the often complex wishes of your discerning customers.

For this very reason, we at The British Butler Institute, have specifically developed a Service Essentials Training Program for the private jet and commercial airline market.

This training programme will ensure that your cabin crew’s service levels stand out from the crowd and significantly boost your clients’ overall flight experience, ensuring invaluable repeat and referral business for your company.

The Curriculum

Our Curriculum covers a broad spectrum of disciplines – therefore training programmes are bespoke to our customers’ specific requirements and ethos.

Curriculum subjects available (but not limited to):

  • 7 Star client care
  • Interact successfully with clients
  • Dealing successfully with distressed, angry or troublesome passengers
  • VIP protocol insights
  • Multicultural etiquette and international protocols
  • Client expectation checklist
  • Voice clinic for PA Systems communication
  • Anticipation techniques
  • Personal Valet service methodology
  • The British Butler in-flight massage clinic
  • Deportment
  • In flight child care excellence
  • Communication and information sharing with passengers during delays and other problems
  • Personal presentation
  • Eye for detail: Cabin and bathroom presentation
  • Boarding and arrival procedures
  • Aircraft Familiarisation
  • Preventative and Supportive Emergency-care training (presented by a UK Doctor)
  • Welcome drinks presentation
  • In-flight Serving Techniques, including Wine and Champagne Presentation
  • Food Handling Safety
  • Plating / Garnishing / Napkin Folds
  • Table Settings
  • Compilation of client Customer records – for personalisation purposes and continuity for future staff

Course Design:

Working with your team, we will create a bespoke course that meets your jet’s specific requirements. The British Butler Institute will then select our training team, which best delivers on these identified training needs and dependent on the number of delegates your company decides to train.


At the end of the training, your jet will be presented with a Bespoke Hospitality Pack, compiled with all the specific training material designed for your jet’s identified special requirements. This will form an ongoing guide for the delegates, as well as your future employees.

Our training methodology:

We strive to guarantee our success through having a thorough understanding of our client needs, as well as expectations and then delivering on these, with clear concise standardised training. This is backed up by hard copy and continued follow up from The British Butler Institute. Our system of delivery and follow up ensure that our high standards are continually maintained at optimum levels.

Please contact us at your earliest convenience, to find out how we at The British Butler Institute can ensure that your cabin crew’s service levels stand out from the crowd and helps significantly boosts your company’s chances of future success in this competitive industry.

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